#2 of Four Things to Consider Before You Rebrand Your School
In the last installment of this four-part series, we talked about what your creative and marketing people bring to the table in a rebranding. This installment is all about you, the marketing directors, vice presidents, presidents and other decision makers. It’s widely...Take a powerful, cost-effective approach to institutional branding.
We work with your in-house team to create your brand from within, bringing in additional creative resources only as needed leaving you money to put towards deployment. We’ll coach your team to think like an agency, guide them to create a brand for the university,...Four Things to Consider Before You Rebrand Your School
One of the most pressing issues facing university marketing teams these days is branding. As more and more colleges and universities carve out their unique position in the marketplace, those that sit safely on the sidelines start to look like they lack “that special...FEAR THE TURTLE Still Making Headlines After 11 years.
I was pleasantly surprised to see that the University of Maryland’s Fear the Turtle brand campaign is still being written about by the Washington Post 11 years after it was launched by UMD’s internal marketing team headed up by yours truly. It’s rare that any branding...Push your brand creative from ho-hum to one-of-a kind.
“If at first the idea is not absurd, then there is no hope for it.” – Albert Einstein I first came across this quote on the inside of a Snapple cap around the time I was getting ready to present the WONK brand concept to the American University administration....
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