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Emmy-winning TV Spot

Emmy-winning TV Spot

by Wiltrout Marketing | Jan 26, 2014

https://wiltrout.lutzcreativegroup.com/Video/AmericanUniversity_Video/All_The_WONKS_Are_Talking.mp4...
Sleepy College Town

Sleepy College Town

by Wiltrout Marketing | Jan 20, 2014

https://wiltrout.lutzcreativegroup.com/Video/AmericanUniversity_Video/SleepyCollegeTown.mp4...
AU Team Experience

AU Team Experience

by Wiltrout Marketing | Jan 30, 2014

https://wiltrout.lutzcreativegroup.com/Video/AmericanUniversity_Video/AMERICAN_WONKS_Vimeo.mp4...
A Night at Nationals Park

A Night at Nationals Park

by Wiltrout Marketing | Feb 1, 2014

https://wiltrout.lutzcreativegroup.com/Video/AmericanUniversity_Video/AU_NightNationalsPark2013.mp4...
Catalyst

Catalyst

by Wiltrout Marketing | Jan 27, 2014

https://wiltrout.lutzcreativegroup.com/Video/UMD/UMD-Catalyst.mp4...
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Have you ever heard?

“We are a better institution than people perceive us to be.”

“We all need to get on the same page.”

“How are we distinguishing ourselves from our competition?”

“We need to attract the right type of students in order to increase yield and graduation rates.”

“How do we make sure the state understands our value so that we get our fair share of the budget?”

All are code for the need for an integrated marketing and branding effort.

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